Leatherman FREE Content

In late 2018 and early 2019, The Program helped launch Leatherman’s new series of tools, the FREE series. We created pre-hype content, pushed content during launch and sustained with tailored content to keep their audience engaged throughout the year. We set out on multiple shoots, capturing photo, video and creating 3D assets in-house.

Examples of other work created for Leatherman:


Fresh Flavors for Visitors in Denali National Park, Aramark, 2016

Denali National Park is an experience enhanced by the seafood that comes from Alaska’s shores. It’s no easy task getting food to the remote mountains of Denali. We took the opprotunity to tell the story behind the fresh caught Salmon that fuels visitors every day in Alaska.  The best part about Denali in the summer: 20+ hours of daylight.


The First 100 Days In Yosemite, Aramark 2016

Aramark took over as the official concessionaire for Yosemite National Park on March 1st, 2016.  The change happened literally overnight and meant every employee made the switch to Aramark as well.  We were tasked with telling the first 100-days story for Aramark and it turned out to be a great piece of content.  We spent a full week capturing interviews, Aramark-led initiatives and b-roll footage across the 700,000 acre national park.