In late 2018 and early 2019, The Program helped launch Leatherman’s new series of tools, the FREE series. We created pre-hype content, pushed content during launch and sustained with tailored content to keep their audience engaged throughout the year. We set out on multiple shoots, capturing photo, video and creating 3D assets in-house.
In 2018, we partnered with Revant eyewear to launch their new sunglass line. This partnership included a kickstarter video, product videos, lifestyle photos and more. Revant fulfilled their kickstarter campaign within their first couple weeks available.
On the final leg of our National Parks job, we arrived in the desert oasis of Lake Powell. Here Aramark handles hotels, house boats, water toys and more as well as providing sustainable water solutions in arid climate.
Denali National Park is an experience enhanced by the seafood that comes from Alaska’s shores. It’s no easy task getting food to the remote mountains of Denali. We took the opprotunity to tell the story behind the fresh caught Salmon that fuels visitors every day in Alaska. The best part about Denali in the summer: 20+ hours of daylight.
Aramark took over as the official concessionaire for Yosemite National Park on March 1st, 2016. The change happened literally overnight and meant every employee made the switch to Aramark as well. We were tasked with telling the first 100-days story for Aramark and it turned out to be a great piece of content. We spent a full week capturing interviews, Aramark-led initiatives and b-roll footage across the 700,000 acre national park.
We produced these two pre-roll videos for our Brown Forman client. Shot locally in Chicago, we wanted a quick-paced video that would deter the audience from clicking that “skip ad” button. The warm-tones and quick camera work really pull the product (and drink) into focus in a short amount of time.