Leatherman FREE Content

In late 2018 and early 2019, The Program helped launch Leatherman’s new series of tools, the FREE series. We created pre-hype content, pushed content during launch and sustained with tailored content to keep their audience engaged throughout the year. We set out on multiple shoots, capturing photo, videos and creating 3D assets in-house.


Examples of other work created for Leatherman:



Revant Sunglasses

In 2018, we partnered with Revant eyewear to launch their new sunglass line. This partnership included a kickstarter video, product videos, lifestyle photos and more. Revant fulfilled the kickstarter within their first couple weeks of their campaign.



The First 100 Days In Yosemite, Aramark 2016

Aramark took over as the official concessionaire for Yosemite National Park on March 1st, 2016.  The change happened literally overnight and meant every employee made the switch to Aramark as well.  We were tasked with telling the first 100-days story for Aramark and it turned out to be a great piece of content.  We spent a full week capturing interviews, Aramark-led initiatives and b-roll footage across the 700,000 acre national park.

Aramark National Parks Anthem, 2016

In 2016, the National Park Service is celebrating their 100-year anniversary, and as official concessionaire for many National Parks, Aramark wanted to showcase their work within these natural beauties. In late-June and July we spent a week in Yosemite, Denali and Lake Powell National Parks.  

It was a tough but rewarding job planning and capturing the necessary content within these huge parks. ¬†In addition to producing individual park videos, we created this¬†Anthem spot, encompassing footage from all three parks. ¬†We started with the concept¬†of showcasing how broad and vast the parks are then gradually focusing in on the details, both within the park and those facilitated¬†by Aramark. ¬†The result is awe-inspiring and elevated Aramark’s brand¬†to a new level.

The project was awarded Best B2B campaign in 2017.

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