In late 2018 and early 2019, The Program helped launch Leatherman’s new series of tools, the FREE series. We created pre-hype content, pushed content during launch and sustained with tailored content to keep their audience engaged throughout the year. We set out on multiple shoots, capturing photo, videos and creating 3D assets in-house.
In 2018, we partnered with Revant eyewear to launch their new sunglass line. This partnership included a kickstarter video, product videos, lifestyle photos and more. Revant fulfilled the kickstarter within their first couple weeks of their campaign.
On the final leg of our National Parks job, we arrived in the desert oasis of Lake Powell. Here Aramark handles hotels, house boats, water toys and more as well as providing sustainable water solutions in arid climate.
Aramark took over as the official concessionaire for Yosemite National Park on March 1st, 2016. The change happened literally overnight and meant every employee made the switch to Aramark as well. We were tasked with telling the first 100-days story for Aramark and it turned out to be a great piece of content. We spent a full week capturing interviews, Aramark-led initiatives and b-roll footage across the 700,000 acre national park.
In 2016, the National Park Service is celebrating their 100-year anniversary, and as official concessionaire for many National Parks, Aramark wanted to showcase their work within these natural beauties. In late-June and July we spent a week in Yosemite, Denali and Lake Powell National Parks.
It was a tough but rewarding job planning and capturing the necessary content within these huge parks. In addition to producing individual park videos, we created this Anthem spot, encompassing footage from all three parks. We started with the concept of showcasing how broad and vast the parks are then gradually focusing in on the details, both within the park and those facilitated by Aramark. The result is awe-inspiring and elevated Aramark’s brand to a new level.
The project was awarded Best B2B campaign in 2017.
We produced these two pre-roll videos for our Brown Forman client. Shot locally in Chicago, we wanted a quick-paced video that would deter the audience from clicking that “skip ad” button. The warm-tones and quick camera work really pull the product (and drink) into focus in a short amount of time.
The chalkboard paint rehab video is an extension of our rehab series for Valspar. We produced this one over a two day period in Chicago on a slim budget once again. This time we bundled to furniture pieces together into one video.