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Delivering Amazing Experiences in Lake Powell, Aramark, 2016

 

On the final leg of our National Parks job, we arrived in the desert oasis of Lake Powell.  Here Aramark handles hotels, house boats, water toys and more as well as providing sustainable water solutions in arid climate.

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Fresh Flavors for Visitors in Denali National Park, Aramark, 2016

Denali National Park is an experience enhanced by the seafood that comes from Alaska’s shores. It’s no easy task getting food to the remote mountains of Denali. We took the opprotunity to tell the story behind the fresh caught Salmon that fuels visitors every day in Alaska.  The best part about Denali in the summer: 20+ hours of daylight.

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The First 100 Days In Yosemite, Aramark 2016

Aramark took over as the official concessionaire for Yosemite National Park on March 1st, 2016.  The change happened literally overnight and meant every employee made the switch to Aramark as well.  We were tasked with telling the first 100-days story for Aramark and it turned out to be a great piece of content.  We spent a full week capturing interviews, Aramark-led initiatives and b-roll footage across the 700,000 acre national park.

Aramark National Parks Anthem, 2016

In 2016, the National Park Service is celebrating their 100-year anniversary, and as official concessionaire for many National Parks, Aramark wanted to showcase their work within these natural beauties. In late-June and July we spent a week in Yosemite, Denali and Lake Powell National Parks.  

It was a tough but rewarding job planning and capturing the necessary content within these huge parks.  In addition to producing individual park videos, we created this Anthem spot, encompassing footage from all three parks.  We started with the concept of showcasing how broad and vast the parks are then gradually focusing in on the details, both within the park and those facilitated by Aramark.  The result is awe-inspiring and elevated Aramark’s brand to a new level.

The project was awarded Best B2B campaign in 2017.

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