In 2016, the National Park Service is celebrating their 100-year anniversary, and as official concessionaire for many National Parks, Aramark wanted to showcase their work within these natural beauties. In late-June and July we spent a week in Yosemite, Denali and Lake Powell National Parks.
It was a tough but rewarding job planning and capturing the necessary content within these huge parks. In addition to producing individual park videos, we created this Anthem spot, encompassing footage from all three parks. We started with the concept of showcasing how broad and vast the parks are then gradually focusing in on the details, both within the park and those facilitated by Aramark. The result is awe-inspiring and elevated Aramark’s brand to a new level.
The project was awarded Best B2B campaign in 2017.