Valspar’s AskVal Cinematic Pins, 2016

It seems that 2016 is the year of quick and cheap content creation.  In the broadcast department at FCB, I was frequently asked to lead the charge on creating the content and finding the most efficient way to do so.  When Pintrest announced their cinematic pins, Valspar jumped up and took the opportunity to showcase the AskVal Pintrest Analyzer tool.  One concept called for a stop-motion shoot of an analog Pintrest board and the other was a unique concept produced solely in post.