Valspar Chalky Paint Rehab Videos, 2015

“It’s like watching paint dry.”  That cheesy saying was uttered more than a few times on this production.  We were on a tight budget, but we needed to tackle the 4 different Chalky Paint finishes.  We staged this production over the course of three days to allow for overnight dry-times.  We shot the finished pieces in the morning and shot the in-progress painting in the afternoons.  The results turned out well, amassing over a million views on a small media buy.  We replicated this production two more times with different paints for Valspar.