“It’s like watching paint dry.” That cheesy saying was uttered more than a few times on this production. We were on a tight budget, but we needed to tackle the 4 different Chalky Paint finishes. We staged this production over the course of three days to allow for overnight dry-times. We shot the finished pieces in the morning and shot the in-progress painting in the afternoons. The results turned out well, amassing over a million views on a small media buy. We replicated this production two more times with different paints for Valspar.